Resources Library by ANA

Getting deeper insights into multi-cultural markets

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets has become a permanent challenge for the modern marketer.Culturally distinct, diverse consumers are here to stay, both in immigrant populations...

Catalogue: Global Diversity 2006

Author: Ron Riley

May 8, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Research World (March 2006)

We’re taking a look here at China and India, two countries that recently are increasingly being regarded - after Japan and Korea - as the driving forces behind the global economy in the 21st century. Nowadays a third of the global population...

Catalogue: Research World 2006

Author: ESOMAR B.V.

March 1, 2006

Hand held devices

For many reasons hospitals have access restrictions that limit market research and data collection.This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for...

Catalogue: Global Healthcare 2006

Authors: Daniela Dening, Carlos Eduardo Reis

February 6, 2006

Transforming research execution

This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Catalogue: Global Healthcare 2006

Author: Siraj Dhanani

February 6, 2006

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006

Author: ESOMAR B.V.

January 1, 2006

The globalized commercial model

This paper presents an outline and vision of the Globalized Commercial Model and its application to the working relationship between North and Latin America within the context of the marketing research discipline. A framework as well as a paradigm is...

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005

Author: Sergio Poblete Ortega

October 23, 2005

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference

Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep

Company: Nielsen

September 21, 2005